Top 20 Store Locator Design

homedepot
Store Locator

Everyone who is trying to buy something online or tried to find direction to store, noticed a small link on a store website like: “Where to buy”, “Locate a ..”, “Find a store”, “Find us” and many others interpretation of the same simple concept of getting customer to buy from your business.

This is simple but at the same time very powerful way to engage with potential customer and getting them though all steps to buy from you, starting from finding your website, find a product in specific category and finally getting direction to supplier location.

Maps are everywhere

I remember the time when I was trying to buy power bank while traveling to Berlin. I typed in search box things I needed to buy and follow a web site with list of products I was searching for. Then I clicked on a store locator and there was just a plain list with street names and zip codes of store locations.

Guess what? I closed browser tab and headed to another website with the similar products and then I saw the same plain dump of addresses which I needed copy-past to map search box and try to figure out what store location is the closest to my location. Iterating over the next couple websiteі I found the one which provides detailed map of where to buy, how to get over there from my location and even delivery to hotel. That’s was the place I bought product even their website was not in top 10 on Google search results.

What can you learn from this? Attention to small details like this can benefit your business in significant way. You see all those stores that were sorted out even they were first in the list? And the choice fell to the one with best customer user experience.

I like maps and want to show you how well known companies use “store locator” to drive customers to there stores and what can you learn from them.

#1 Store Locator: Apple

apple
Apple Store Locator

Apple store locator page is lightweight in terms of user experience. There are three key elements on page: search box, store list and map view. The best matched store in location you typed appears as pop up window on a map with store photo and detailed street address & phone number.

Store list on the left side is abbreviated with letters in alphabetical order. It’s easier to remember: store C in Boston MA and latter scroll list to match C letter than hold in memory: Apple CambridgeSide, 100 CambridgeSide Place, Cambridge, MA 02141.

Going to store details:

apple-details
Apple Store Details

Photos of store with detailed street address & phone number and opening hours. Going to Driving directions and map:

apple-direction
Apple Store Directions

Now, there is a full map with branded marker and “How to get here:” section. I like this one, it’s like your friend telling you in simple words how get there, what exit to get if you are getting there by car or public transit and where to park.

#2 Store Locator: Sprint

sprint
Sprint Store Locator

Sprint is one of the largest mobile network operator in US, so it provides filtered stores by Repairs, Sales, Bill payments, etc. As you probably noticed – marker on a map in different shapes to differentiate between regular and repair store.

sprint-store-detail
Sprint Store Details

Click on particular item in a list shows you list of services, opening hours, scheduling appointment and one nice feature is “Text to my phone or email”  which is very convenient when you don’t have time write things down.

sprint-make-appointment
Sprint Appointment

If you an existing customer you can click on “Make appointment” then fill out needed information and get into the queue without getting on the phone.

sprint-store-directions
Sprint Directions

And finally, driving direction both in map view and text representation, emphasizing in bold style direction and street name.

#3 Store Locator: Tesco

tesco
Tesco Store Locator

Tesco store locator is very informative in terms of services, accessibility, facilities, opening hours (see that Open Now green text on white background). Opening hours section divided by Cafe/Phone which is nice attention to details for your customer.

#4 Store Locator: ALDI

aldi
ALDI Store Locator

ALDI shows store details in pop-up window on a map with payments, hours, parking availability and Weekly Ad. Actually that’s a good way to get customer attention to show them deals of the week in particular store.

#5 Store Locator: Target

 

target
Target Store Locator

Target store locator design is clean and light, it’s not loaded with banners and stuff. There is no map when you typed address in search box but there is a pretty clean-looking list of stores, tiled like list with phone number and opening hours.

 

target-store-info
Target Store Info

On the right side there is a list of nearby stores near this one, so you can select another one which is working to the late night.

target-store-map
Target Store Map

Here we have detailed map of stores in different categories which is a good way to find what you need instead of wander around.

target-my-store
Target My Store

You can set current store as my store, so whenever you are trying to search for something on Target website, the my store will be use as default location where you can get your ordered stuff.

target-my-store-search
Target My Store Search

Here you are, your store is marked as my store.

#6 Store Locator: Walmart

walmart
Walmart Store Locator

Walmart stores clustered on map with the detailed list on the left side. You are here is your location retrieved when you allow geolocation in the internet browser.

 

walmart-store-info

In store details there is another field for stock search in this store.

walmart-refine-search
Walmart Refine Search

You can refine search on store locator to filter by store features, distance, etc.

walmart-store-details
Walmart Store Details

Store info shows you weekly ad, store saving and Make this my store.

walmart-my-store
Walmart My Store

My Store feature to make it fast to search for items in particular store.

#7 Store Locator: Staples

staples
Store Locator Staples
staples-store-info
Staples Store Info

Here is the separate section for Store Events which list upcoming classes or educational events.

staples-store-directions
Staples Store Directions

 

#8 Store Locator: SainsBurys

sainsbury
SainsBurys Store Locator

Store locator is full page map with search box and Search as I move the map, which updates list of stores when you are navigating map.

sainsbury-stores
SainsBurys Store List
sainsbury-store-info
SainsBurys Store Info

Additional to address/phone there is a name of Store manager.

sainsbury-store-directions
SainsBurys Stores Directions

Map and text view of direction to store using Car/Walk/Cycle/etc.

 

#9 Store Locator: Lowes

lowes
Store Locator Lowes
lower-store-details
Lowes Store Details
lowes-my-store
Lowes My Store

 

#10 Store Locator: T-Mobile

t-mobile
T-Mobile Store Locator

T-Mobile store locator contains in-store wait feature to get rough estimate how long to wait in a queue.

t-mobile-store-info
T-Mobile Store Info

Here is the fancy picture of store and you get in line next in in-store wait label.

#11 Store Locator: J.Crew

J.Crew
J.Crew Store Locator
J.Crew-map
J.Crew Store Locator Map View

#12 Store Locator: Best Buy

bestbuy
Best Buy Store Locator
bestbuy-store-details
Best Buy Store Info

#13 Store Locator: Whole Foods

whole-foods
Whole Foods Store Locator
whole-foods-store-details
Whole Foods Store Info
whole-foods-flyers
Whole Foods Local Sales

Local sales or flyers or weekly ads is a nice feature in your website to drive customers to your stores to use discounts. Actually there is a Download Sales Flyer as PDF, so you can save it to mobile phone and use later.

#14 Store Locator: Sears

sears
Sears Store Locator
sears-store-detail
Sears Store Info
sears-state-stores
Sears Store List by States

 

#15 Store Locator: Home Depot

homedepot
Home Depot Store Locator
homedepot-store-details
Home Depot Store Details

 

There is Upcoming Workshop section which list events customers can take part in.

#16 Store Locator: Starbucks

starbucks
Starbucks Store Locator
starbucks-store-detail
Starbucks Store Details
starbucks-filters
Starbucks Store Locator Filters

#17 Store Locator: McDonald’s

mcdonalds
McDonald’s Store Locator
mcdonalds-listview
McDonald’s Store List View

#18 Store Locator: FedEx

fedex
FedEx Store Locator
fedex-filters
FedEx Filtering Services

#19 Store Locator: 7-Eleven

7-eleven
7-Eleven Store Locator

#20 Store Locator: MTG

mtg-locator
Store Locator Mtg
mtg
Mtg List of Stores
mtg-store-details
Mtg Store Details

Summary

Here is the brief summary  what you can learn from above companies:

  • Don’t throw list of addresses to customer, keep it easy for them to find your business. Use map with additional list view.
  • Use branded markers. Don’t use default Google maps markers.
  • Differentiate markers based on your store type, is it service? Pick-up point? Regular store? Make it visible on a map.
  • Don’t restrict yourself to put only store location on markers. Store locator is just another way to get customer to buy from you. Add weekly ads, events.
  • Add My Store feature to set you customer default store. That’s not only default store location from your store list, but your competitors as well.
  • Add photos of store to make it more visible and transparent for customer.
  • Add directions to your store on map as well as in text representation. See Apple store locator example.
  • Add opening hours, services, phone numbers, store manager name, etc., and what’s more important is make this information up to date.
  • Enjoy 🙂

 

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